The Spring-Summer ready-to-wear 2017 has the smell of an old sadler. The new artistic designer Nadège Vanhée-Cybulski failed with the code of Hermès. It seems that when she conceive the collection, she completely forgot who were the clients and in due fact the clients will forget Hermès.

The ugliness of the collection reflects the ill-being of the firm. More than an ill-being, it the industrialization and the change of economic model which disrupts the culture of the company. When the culture of a firm is not respected, the group becomes a MacDonald or in Vuitton. That’s the way it is.

In my opinion, the cocktail which consists to continuously give more money to the shareholders on less quality products is a cocktail which will lead the company to an end. It cannot happen in a brand like LVMH where brands in deficit rely on profitable brands. That cannot happen in a mono brand like Hermès.

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