An example of a cross-cultural fashion collaboration can be found in the lobster dress that was designed by Italian designer Elsa Schiaparelli and Spanish artist Salvador Dalí in 1937, now housed in the Philadelphia Museum of Art.

Collaboration has become a steady trend since 2010, but is creativity always present?

The blend of hip-hop with luxury  predominant among collaborations  has become an established concept.

Millennials and Gen Z consumers, who expect authentic creativity from luxury and fashion brands, are also experiencing collaboration fatigue. Fashion and luxury brands should broaden their cultural horizons, exploring untapped subcultures, geographies, time periods, artistic inspirations, and savoir-faire around the world in order to stay connected with young generations.

Keeping luxury and fashion’s imagination and freedom alive requires cultural hybridity, which I believe is the future of luxury and fashion.