As announced in June, the luxury brand best known for its bags and totes is opening one of its largest stores on one of the world’s most famous shopping avenues. Longchamp celebrated the opening of the new boutique on Champs-Elysées with an exclusive party. Hosted by the Cassegrain family, owner of the cie, the event took place yesterday at the new address.

Founded 66 years ago, Longchamp’s new store spans over 500 square meters (around 5,400f square feet) at number 77 on the prestigious Avenue des Champs-Élysées in Paris, just around the corner from the famous gourmet restaurant Le Fouquet’s.

CEO of Longchamp, Jean Cassegrain says: “Paris is the capital of fashion, and the Champs-Élysées is the world’s most beautiful avenue. The opening of this new store marks an important step in our history, and this is a very moving occasion for us.”

The evening was livened by a special DJ set like Alexa Chung, Jack Guinness and Frédéric Beigbeder taking turns in the DJ booth. The guests had the chance to view the installation by artist Astrid Krogh. In addition, a limited edition bag line developed in collaboration with Jeremy Scott was launched on the evening. Among the guests were Kate Moss, Lenny Kravitz, Audrey Tautou, Mélanie Laurent, Guillaume Canet and Caroline de Maigret…