The more madmen there are, the more dangerous it is to laugh. Proverbs are the prophets of the professionals of prophecy. The majority of luxury brands are truly “bullshiters”, and to denounce this, the shoe company Payless, which are not of very high quality, but of good quality nonetheless, decided to do a little test in 2018: Open a new store by making believe that it is a luxury brand, and this, by selling the same shoes. This new store is located in the middle of Los Angeles, with an adequate luxury decoration. Thus, the trap will close.

They spread the information that the shoes had been designed by the famous Italian Designer, Bruno Palessi; who does not exist of course. And instead of selling shoes at a usual price of $30, they decided to increase the prices by 1800%.

They invited influencers, bimbos and celebrities, and asked what they thought of this new luxury collection? So, these fashion influencers, most of them very well-known for their expertise, fell into the trap, giving their verdict on a design that, according to their expertise, was superb, very elegant and above all of very good quality. The trappers, as they were going to the checkout, revealed the truth to them.

The reactions were immediately very aggressive, because, suddenly, the reputation of these men and women of art became the zero degree of expertise. A sort of Loïc Le Flop Fringant of the salons. In addition, these idiots did not want to take the shoes that they had wanted to pay a high price for! False luxury, but real idiot.

FM