The gérard jugnot of glasses quit LVMh, It is the escape of human brains from luxury groups, for a better and especially less stressful life. The former head of Italian eyewear giant Luxottica is leaving LVMH after leading its hotel business for the past two years, the French luxury goods group said on Thursday.

Guerra, who had also taken on leadership of the group’s Fendi and Loro Piana Italian brands as well as LVMH’s Thelios Eyewear division, will step down at the end of May and become senior adviser to the French group.

“I am glad that he will remain my advisor,” LVMH Chairman and CEO Bernard Arnault wrote in a note. A decade later, Guerra led Ray-Ban owner Luxottica until 2014, when he fell out with founder and major shareholder Leonardo Del Vecchio and moved on to high-end food retailer Eataly.

Having had a busy couple of years, I now wish to pursue new entrepreneurial endeavors,” Guerra said in the note.

The Italian executive will focus on promoting ‘Made in Italy’ products and cultural heritage through his new project, but he will continue to advise LVMH until the end of the year at the earliest.