The SMCP group has decided to create  a new division of luxury: Maje Paris. The group wants to offer to its clients exclusive outfits and has chosen Maje Paris to sell them. This is also probably to counter Zara’s offer.

A first exclusive collection was presented to the press and the buyers last Sunday. The line presented jackets, coats, dresses and jeans, but also a few accessories (belts, shoes, bags). They stand apart from the current standard Maje line, more elaborate finishing and high-quality materials.

The items use silk, cashmere, fur, leather, hand embroidery, which obviously raises the price: a dress costs nearly 1000 euros on average, a shirt 550 euros and a coat is 1300 euros.

Yves Benoliel, head of marketing and brand communication for the SMCP Group, said: “Careful, we are not trying to do luxury — we are simply responding to the demand of a more refined clientele.”