Balmain has just appointed Massimo Piombini as General Manager of Balmain to accelerate the development of the company to become the new leader of the luxe in the world.

Massimo was already a member of the Board and before that sale manager of Valentino which, like Balmain belongs to a Qatar pension fund. Along with the financial support of Qatar, Balmain ,which only have 8 boutiques in its own name, expects to have the same development as Valentino thanks to its expansion in Middle East and in the United States.

The new offices of the brand team is located in Paris downtown who will soon welcome an exhibition room. We want to rethink the luxe states Olivier. We would like more Denims, more swim suits and relaxing clothes.

Balmain has become one of the more visible brands in the world thanks to the glamourous creations of the 31 years old fashion designer but also to the Kardashian, Jennifer Lopez and consorts ; called the dreamteam of Balmainia. The Balmainia expression was invented in 2015 when Rousteing created a collection for H&M.

We wish a lot of success to the new general manager and he can rely on us to support his mission.

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