I like fashion because information leaks like old bimbos, and so Silvia Onofri has been named CEO of Miu Miu. She would succeed Benedetta Petruzzo, who joined Christian Dior Couture as CEO in October.

Silvia Onofri joins from clothing brand Napapijri, where she served as president. She was appointed to the role in February 2023, succeeding Massimo Ferrucci. After a 20-year career in fashion at luxury brands such as Bulgari and Bally. Napapijri is part of VF Corp. At Napapijri, Onofri has appointed its first global creative director, Christopher Raeburn, the British designer known for his sustainable credentials as a pioneer in recycling and upcycling fashion.

Miu Miu accounts for 25% of parent company Prada Group’s sales and posted an acceleration in the third quarter, with revenues jumping 105% over the period. Commenting on the performance in late October, Prada Group CEO Andrea Guerra said that after comparable growth over the past two to three years, the plan is to expand Miu Miu’s sales space, particularly in Europe.

While Miuccia Prada remains the brand’s artistic director, Miu Miu’s ready-to-wear design director Dario Vitale stepped down at the end of January, replaced by Francesca Nicoletti, as reported. The fashion Mercato continues.