Despite several competitors lamenting a lackluster performance in China, Moncler Group closed 2024 with sales exceeding 3.1 billion euros, plus a cash pile of more than 1.3 billion euros.

Moreover, the group achieved an operating profit margin of almost 30 percent, and reported double-digit growth in both its direct-to-consumer brands, Moncler and Stone Island, in the last quarter of 2024.

The deal with Bernard Arnault’s LVMH Moët Hennessy Louis Vuitton inked in September, whereby LVMH purchased a 10 percent stake in Double R, the investment vehicle that is controlled by Ruffini and holds his 15.8 percent stake in Moncler, the chairman underscored it was made “at the holding level and it allows to reinforce and give stability.