The furore over Jeremy Scott’s arrival at Moschino had little to do with the designer’s suitability for the role. For many, the feeling was that Scott’s trash-and-grab appropriation of American fast food icons had cheapened Moschino’s legacy, playing the label’s rebirth for easy laughs and instant impact. And yet in the short term, at least, it’s paid off: there’s not been a front row all week without at least one of Scott’s French-fries phone covers, and the show has been – hands down – the most talked-about of the week.