Bottega Veneta’s new fragrance collection, comprised of five scents, was designed to be the very essence of the house. This is the first major product launch unveiled by Kering Beauté since the division launched in January 2023.

The fragrances were developed under the creative direction of Bottega Veneta designer Matthieu Blazy. Refined ingredients and artisanal know-how go into each fragrance, which helps expand the fashion brand’s universe, “but chemical all the same.”!

The refillable bottles that recall the mouth-blown creations in Murano glass, and why Pompeii., but you will try to produce 100,000 bottles by hand, it will take you several years.

Undulating shapes that recall the Belle de Ricci, evoke the Venetian lagoon without the gigantic boats that cross it. The bottles rest on marble bases that have been used for centuries in Venice to build palaces, and are used in Bottega Veneta boutiques.

Notes of Italian bergamot and French iris butter; Acqua Sale, with notes of Spanish labdanum and Macedonian juniper oil; Colpo di Sole, with notes of French angelica oil and Moroccan orange blossom absolute; Alchemie, with notes of Brazilian pink pepper and Somali myrrh, and Déjà Minuit, with notes of Madagascar geranium and Guatemalan cardamom, all a program.

Launched in around a hundred boutiques, starting in the Western world. This will be followed in April 2025 by a wider deployment, particularly in North Asia, and in the brand’s own boutiques, when the glass bottle production machines are running at full capacity. In Europe, a 100 ml eau de parfum will sell for 390 euros.