With its fashion and fragrance businesses synced up, Paco Rabanne is ready for its close-up and global expansion. The Mariano Puig PlanasPuig-owned fashion and fragrance house is launching makeup, kicking off a D2C intensification with a flagship store in New York City and gradually bringing its new visual identity to several product lines and retail spaces.

This is crystallized in the brand’s new logo, with typeface inspired by the brand’s 1968 hit perfume Calandre. Dossena’s contribution has bolstered Rabanne’s fashion credibility, reworked and clarified the brand’s key aesthetic codes, and recently made significant inroads with celebrities by adding eveningwear.

Beyoncé, for instance, wore a gleaming, waist-cinching Rabanne gown created from round, mirror-effect plates when she appeared at the Stade de France last month.

A brand like this has such a distinctive and instantly recognizable legacy; it has a unique and strong vision. During Paris Couture Week, the show will take place on July 5 on a bridge, it seems.. We will see…