Dgena Mouclier, embodying the union of luxury and eco-responsibility. She dresses the first French rapper in audience as well as the entire French rap music scene. The initials “DM” not only reflect the designer’s name but also her heritage, with “Dgena” meaning “paradise” in Maure and “Mouclier” evoking “mouclade,” a dish from Vendée associated with French royalty.

DM stands out with its concept of “Intercultural Urban Journey,” merging sportswear with traditional classic fashion. Upcycling is at the heart of the brand, transforming reclaimed materials (tarpaulins, samples, fabric scraps) into luxury ready-to-wear pieces through French craftsmanship.