He began his career designing dog beds and will end up producing clothes for bitches. The 39-year-old Bavarian is worth millions thanks to his three clothing lines, and his house is worth at least 800 million euros. A maximalist style for this son of a doctor who doesn’t bother with codes of good taste, but he knows all about the fall of the “rêne”.

The designer likes not only rhetorical questions, but also provocation, confidences about the business of the rich and powerful, and ‘saying out loud what everyone else is thinking down low.

I like iconoclastic rebels, which is perhaps why I’m sympathetic towards him. But I never forget that my son is Franco-German too. In the cosseted world of luxury, this designer stands out, and so far he’s succeeded, because truth is always a winning bet in the long term.