Salsa has opened a store in the center of the French capital. The Portuguese brand specializing in morphological denim inaugurated a 70 square meter store at 49 rue de Rivoli on December 1st. The Portuguese Zara is a brand founded in 1994 and made its first steps in France in 2010, before gradually expanding its network on French soil, where it now totals a dozen stores under the sign.

New Parisian showcase on this artery in full revival or the cars are forbidden. This year, La Samaritaine has reopened its doors, while Uniqlo, Miliboo and Ikea have taken up residence there, in a space that, once cleared of cars, will become a museum of stores.

Claiming 600 points of sale in Europe and also being distributed in multi-brand and department stores, the company owned by the Sonae group welcomed a new CEO in February in the person of Mia Ouakim.

This former brand and product manager at Esprit is responsible for “repositioning and rejuvenating the brand, growth and penetration of new markets”.