SELFRIDGES LONDON CHRISTMAS

Selfridges department store is rolling out its Christmas decorations and window displays across stores in London.

Under the theme Christmas of Dreams, the windows draw inspiration from director and choreographer Busby Berkeley, 1930s Hollywood visions and classic technicolor film musicals from the 1950s.

The window displays, 29 in total, feature a burst of deep-pigmented colors, sparkle and surreal set design, using techniques such as trompe-l’oeil, cutouts, layering, scalloped frames and drapes.

Some windows feature one-off catwalk pieces and commissioned creations from designers such as Simone Rocha and 16Arlington.