When you are in Shanghai, the only thing you need to worry about is always keeping your phone charged and connected as everything passes through these devices, and without it you are lost.

What is different is the mindset. Their reality is filtered through the screen, while we still have pockets in real life. This environment really impacts the fashion system. First of all, the impact can be felt on the market and shopping, both of which function with completely different dynamics.

But also, on the perception of what fashion really is from the perspective of the people, customers, and Chinese creative companies. As with any other, Shanghai Fashion Week is the acme of the local fashion industry where next season’s proposals are presented (it takes place twice a year, October and March) with a series of shows, trades, and events around the city.