Luxury is a matter of money. Elegance is a matter of education. An Italian niche accessories brand, Boarini Milanesi, has just unveiled a hyper luxurious bag that retails for 6 million euros. How is that possible? The top-handle bag is crafted from alligator skin and festooned with 10 white gold butterflies studded with sapphires, diamonds and Paraiba tourmalines totaling more than 130 carats. Only three of the bags, which requires 1,000 hours of work to be completed, are to be produced.

Behind the astonishing opulence of the project lies a giving-back strategy. In fact, 800,000 euros from the sale of each bag will be donated to institutions dedicated to ridding the sea of plastics.

This decision is deeply linked to Boarini Milanesi’s cofounder Matteo Rodolfo Milanesi’s personal history, who wanted to celebrate the love for the sea of his father, who passed away when he was only a teenager.

In keeping with the sea theme, the brand’s cofounder and creative director Carolina Boarini selected gems purposefully. Blue sapphires represent the depths of the oceans, Paraiba tourmaline reminds us of the uncontaminated Caribbean seas and diamonds refer to the transparency of water when it falls in the form of rain. At when a smartphone at 10 million dollars to save Bimbos.