On Monday, Skims launched its new swim campaign featuring co-founder Kim Kardashian ( la Skims Kardashian). The most famous influencer on the planet, who always gets her jewelry stolen, introduces Skims’ Rubberized Scuba and Faux Leather swimwear collections on Skims.com and on Skims’ social media platforms, for a dive into the world of Nikki Beacher and other hooker theater.

Skims uses fresh marketing to reinvigorate obsolete categories, challenge stereotypes, generate virality and reinvigorate obsolete categories – in short, swimwear for bimbos.

The image was shot by renowned photographer Steven Klein in a lush green space next to a clear blue pool, evoking the summer theme of the 1990s.