The French luxury brand has redoubled its deployment, including a temporary establishment on Avenue des Champs-Élysées in Paris and a takeover of its Fifth Avenue flagship in New York, both entirely decorated with the checkerboard pattern. . . it was the keystone of Monsieur Happy’s spring 2024 collection.

During Vuitton’s pre-fall men’s show in Hong Kong in early December, Williams took a quick business trip to China, which coincided with the installation of three giant Speedy airbags: one on the exterior of the Louis Vuitton house . . Chengdu lighthouse. and two in Shanghai, one of which ran down the Huangpu River into the city.

According to research and data analytics company Launchmetrics, the show had a media impact value of $42.6 million. The event broke records by garnering 775 million views on Vuitton-owned platforms and an additional 300 million video views on press accounts, the brand said, but no orders!

The Speedy P9 is made of calfskin rather than canvas, as part of a long-term upscaling strategy for Vuitton leather goods, putting an end to the plastic canvas bag at 12 euros per meter at exorbitant prices .

The bag will be available in a limited network of stores around the world, including the Champs-Élysées boutique in Paris, the New Bond Street boutique in London and the SoHo boutique in New York. Creates shortage to create lines in front of LV stores.