Celine is new to the TIkTok platform, with about 5,000 followers, and livestreamed its spring men’s wear show, a slick production with models hoofing it around an old motor-racing track near Marseille, some wearing sparkly helmets.
Hedi Slimane paraded seemed aimed squarely at Gen Z, no matter if some users of the app don’t seem to have a clue that Celine is a luxury French fashion brand and that Slimane is known for commissioning a single track of music and stretching it over 15 minutes. “Change the song,” countless TikTokers urged as the number of viewers quickly thinned out. Continue reading