Hermès: Still Winning, Still Expensive, Still Unbothered. While its luxury rivals are breaking a sweat, Hermès International is gracefully trotting ahead like a well-groomed show horse. Sales soared 18% in the fourth quarter, hitting a casual 4 billion euros because apparently, the ultra-rich are still panic-buying Birkins like it’s a stock market crash.
Meanwhile, competitors like LVMH and Kering had a rougher time. LVMH eked out a 1% growth, while Kering saw a 12% sales drop, possibly because even wealthy shoppers decided they should maybe stop impulse-buying another Gucci bag for their dog.
Analysts had expected Hermès to deliver a solid 11% growth, but the brand casually exceeded expectations—like that one kid in class who claims they didn’t study but still aces the test. Naturally, investors threw a little celebration, sending Hermès shares up 2.1%.