H&M and Balmain is launching a fragrance. While fashion addicts around the world are still snapping up pieces from the Balmain and H&M clothing collection, the Swedish giant is about to unveil a new balmain fragrance which will be available on December 3.

The release of the capsule collection produced for H&M by Balmain, designed by Balmain’s creative director, Olivier Rousteing, was a major event in the fashion world this Autumn. Fight & crush in the H&M stores went viral.

This collaboration is set to continue at the beginning of December with the launch of the new Balmain and H&M fragrance which will be available in a limited edition in selected stores. Will the fragrance be sent in Sephora? What it is sure is that the perfume stinks. Continue reading →