Kim Jones likes to think of himself as low-profile, but scroll through his Instagram account, and you’ll find images of the designer with Donatella Versace, Kate Moss, David Beckham or Naomi Campbell  all people he considers close friends.

With 701,000 followers  twice as many as when he joined Dior as men’s artistic director in April last year Jones still lags behind fellow designers like Versace (4.7 million followers) or Virgil Abloh (4.4 million), but more than makes up for it in influence.

So many VIPs attended his debut show for Dior in June 2018 that the brand struggled to find front-row seats for top editors. The guest list included Moss, Campbell, Robert Pattinson, Bella Hadid, Kelly Osbourne, A$AP Rocky, Victoria Beckham, Christina Ricci, Joe Jonas, Lenny Kravitz and Russell Westbrook. Continue reading →