In the past few seasons and despite the pandemic Milan Fashion Week has quietly but increasingly become a launchpad for several emerging names, under the lead of the Camera Nazionale della Moda Italiana, which has spearheaded a series of initiatives to enhance its mentoring role.
As much as the direct-to-consumer business model is mining the appeal, especially business-wise, of international fashion shows, there is still a slew of young designers who are sticking to the format in hopes that showcasing their collections within the frame of established fashion weeks can boost their appeal and global resonance.
Once deemed as dormant or at least less exciting than Paris, especially during the men’s season, the showcase has been able to attract new names, not only supporting Italian creatives but also drawing designers from all continents. Continue reading
Milan Digital Fashion Week Scores Highest Among European Fashion Capitals. The combined earned media value generated online by the London, Paris and Milan fashion weeks amounted to 10.7 million euros.
