COUNT PRINCE JARL ALE DE BASSEVILLE

AledeBassevilleCount Prince Jarl Alexandre Alé Basseville, descendant of the first King Harald of Norway, was born in Bordeaux on 8 July 1970, in the land of Aliénor of Aquitaine. He is one of the last direct descendants of the lineage of Viking and Norman kings.

Born into the oil industry, he is passionate about business and has a strong relationship with royal families and corporate oil leaders in the Middle East. Through his great grandfather who created the first trading company in Luxembourg in 1927, to his grandfather who managed the Caltex oil industry, Count Prince Jarl Alexandre Alé Basseville sees the important role of energy as Europe’s key to staying economically solid and successful.

With this strong business background and after a successful career in the arts, he has now turned to support the banking business, holding a legal banking license and working in the financial sectors with interests in foreign currencies, online banking platforms, and private banking support. Continue reading

NAEEM KHAN RESORT

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Naeem Khan, born in India, has become the couturier of stars including Beyoncé, Penelope Cruz, Lea Michele, Taylor Swift, Lady Gaga, Jennifer Lopez and First Ladies…

Those stylish and elegant women pray to be dressed up by him. His designs have graced the silver screen in fashion film classics like Sex & the City and Dreamgirls. His luxurious collection consists of impeccably cut dresses, sophisticated gowns and chic separates – all embroidered by hand.

He grew up surrounded by the beauty of its culture, architecture, history and design. He cultivated his vast knowledge of textiles under the watchful eyes of his grandfather and father, both well known in India for designing intricate clothing worn by the royal families.

 As a teenager, Khan moved to the United Statesand apprenticed for Halston, where he learnt the fundamentals of modern restraint, and the secrets of draping and cutting fabric to create a clean, elegant, timeless silhouette. Continue reading

PRABAL GURUNG 2016

PRABALGURUNGPrabal Gurung launched his eponymous collection in February 2009 with a philosophy encompassing modern luxury, indelible style and an astute sense of glamour.

Gurung was born in Singapore and raised in Kathmandu, Nepal. After beginning his design career in New Delhi he moved to New York to finish his studies at Parsons The New School for Design. Upon graduating, Gurung spent two years with Cynthia Rowley’s design and production teams. Soon after, he was appointed design director at the iconic Bill Blass, a post he held for five years until launching his own collection, PRABAL GURUNG.

A focus on quality and innovation has placed Gurung at the forefront of American fashion with designs worn by leading ladies including First Lady Michelle Obama and The Duchess of Cambridge, to name a few. In 2010 he was the recipient of the Ecco Domani Fashion Fund Award.

In 2011 Gurung was honored as one of USA Network’s Character Approved Award recipients, named goodwill ambassador of Maiti Nepal, a finalist of the Cooper-Hewitt National Design Award and was the recipient of the Continue reading

ORANGE FITS HERMES

n5Orange is a warm, joyful and dynamic color, but it’s also a symbol of luxury and good taste. It is the emblematic color of the Hermès house. Why has this color become the symbol of the fashion house? It’s the circumstances that have made the brand’s image evolve.

Orange was imposed during the restrictions of the Second World War. It was the only color available during that trouble period. Instead of trying to forget this sad souvenir, the Hermès house decided to make it an essential part of their communication. Orange has thus been remaining the emblem of the famous fashion house of the Faubourg Saint-Honoré. The orange boxes are still today almost perceived as a present themselves. Continue reading

AFTER KATE MOSS FLORA

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Top models are very similar but they do not look the same. Kate Moss whose origins are from the middle class of the south of London suburds has just celebrated her 40th anniversary. Her counterparts, Cara Delevingne, daughter of Pandora Stevens, columnist of Vogue and of Charles Delevingne, property developer and Nicholas Colridge’s goddaughter, president of Conde Nast International, has just come out of her adolescence to become the best known top model.

However, today the name of the new Kate Moss  is Flora; latin root of the word flora and flower. It is the name of the goddess called Sabine. Daughter of a French industrial and of an artist, Flora has got style. She is sophisticated, both simple and glamour as well as wiser than her peers mentionned below.

Continue reading

MAX MARA’S

MAXMARA2Max Mara has just opened a new sophisticated flagship store in London, on Old Bond Street, located around the corner from Noel Coward’s favourite Savile Row tailor.

To celebrate the opening, Max Mara seduce you with the clothes and the spirit of easy nonchalance, that creates the feeling of time to relax rather than rush. Inspired by London’s style and spirit, Max Mara fused the elegance of another era with Cecil Beaton’s eye and timeless belief that “Fashion is indescribable.”

The collection took inspiration from Beaton’s post war images of London and fused this with a modern bloom of new working-women and social-media muses, including Charlotte Dellal, Caroline Issa and actress Amy Adams, who sat front row pretty in pink. Here the mood was Continue reading

WHAT YOU MUST KNOW ABOUT FASHION INDUSTRY?

fashionDo you want to venture into fashion industry? But, do you know how it works? Fashion designing is an art that requires lots of creative thinking as well as unique skills. Today to be a good fashion designer, not only you must be excellent in creativity but also in marketing to be able to sell your products. One of the other assets to be successful in fashion design industry is to be passionate about your work. It would bring you pleasure and leisure instead of hectic.

Therefore, if you want to be an expert in fashion designing, you will have to be patient and to pay attention to details. For that reason, they normally attempt to design clothes that are functional and at the same time pleasing to the eye. Continue reading

KRIS VAN ASSCHE IN PARENTHESE

kris-van-assche2Kris Van Assches, the Belgian designer who has been the artistic director of Dior since 2007, has just announced that he need a break and will take some distance to think on how he could best develop his brand in the future. In the meantimes he will focus on Dior, “while awaiting the right project for his label”. He will thus be one of the absent at the next collection in Paris.

A graduate of Antwerp’s Royal Academy of Fine Arts, Van Assche left his native Belgium to move to Paris in 1998. He launched his own label in 2005, after Continue reading

ALAÏA GRANDMOTHER

alaiaAzzedine Alaïa is launching its very first perfume, for women, called Alaïa Paris. The fragrance has been created under license with Beauté Prestige International (BPI).
Created by Marie Salamagne from Firmenich, the scent is based on a memory from the designer’s childhood: her grandmother throwing cold water on the sun-scorched walls in Tunisia. Alaïa Paris thus plays with contrasts, offering a cool note with a pink peppercorn blend and at the same time some more wild touches, like musk.

The bottle, designed by Martin Szekely, plays tribute to the fashion house. The black, subtly transparent bottle dons rose-coloured letters, two colours that are synonymous with the brand’s collections. The embossed Alaïa design, emblematic of the house, and the cap in the shape of a spool of thread are further marks of its DNA. Continue reading

BRITISH LOW

BURBERYThe British company, Burberry, lowered its 2016 earnings forecast by 40 million pounds ($62 million). Since 2009, it is the first time that its adjusted pretax profits fell by one percent because of exchange rate issues. (Ignoring those, profits rose by 7 percent.) Stock in Burberry fell 6 percent upon the news, its steepest decline since Oct. 2014.

Product-wise, Burberry, the newly introduced range of cashmere scarves was particularly successful. As always, trench coats were a top seller over the past year. However, this time Burberry has decided to simplify its trench coat and to offer only three fits and three colors to “reconnect the customer” to the style, as Bailey indicated in a webcast on Wednesday. Continue reading

NEGLIGEE

britneyLast week Britney Spears thrilled the world by announcing her plans to launch a line of lingerie. The pop icon even modeled her merchandise in a sexy snap, which she posted on Twitter with the message: “Coming very soon… The Intimate Collection, by yours truly.” Victoria’s Secret immediately shut up shop because, well, game over.

Today (July 28), the 32-year-old shared another ravishing promo pic from “The Intimate Collection”. The “Work Bitch” diva models a white lace bra with rose detail against the softest mood lightingthis side of Mariah Carey‘s make-up trailer. She looks pretty but almost Continue reading

UNSTUDIO for UNITED NUDE

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BEN VAN BERKEL / UNSTUDIO for UNITED NUDE is working on a project of re-inventing the shoes. Thanks to the 3D printing, he is pushing the boundaries by creating a new type of shoes in a hard Nylon and all-new soft Rubber material. Each shoe will be available as up to 50 pair limited edition.

Ben van Berkel stated that “with the design for UNX2, we wanted todress the foot in such a way as to make its form partially visible, to highlight the mechanics of the foot and the visual effects that can be created by the shoe in motion.

We were particularly interested in the kinds of images the shoe could create, both when static and when in motion. When the wearer is still, the curve of the foot can be glimpsed within the shoe and the dynamics of movement are suggested by the curving vertical ribbons that envelop it. Continue reading

FRANCK SORBIER

SORBIER15Franck Sorbier, in his constant conceptual research on the future of Haute Couture and luxury, maintains his strategy in a post-apocalyptic area. He maintains himself the whole values of Haute Couture in this world, to keep the fundaments than others try to erase and to level down the profession in order to be able to raise themselves by a mechanical effect.

We are not at the limit of poetry but we are in pure poetry; a fashion concept looking like a Manet or a Van Gogh. More specifically a moment to forget this world so unfair.

Beautiful Memories are also the quintessence of fashion. And as Camus used to say, “the way you name things, can add to the misery of the world.” Is not it, Mr. Wargnier?

THE NEXT 2015-2016 WINTER FRANCK SORBIER HAUTE COUTURE WEDNESDAY? 8 TH OF JULY.

To book a ticket for Haute couture click here

THE UNLUXE KARDA

KIM2Kim Kardashian launched a new line of clothing in Brazil. She hoped to win over women in a land where voluptuousness is often celebrated !!! She said at an event in Sao Paulo that her “simple and sexy” range of clothing aimed to reflect her own tastes and comprised clothes she would wear herself.

“I wanted to show the Brazilian woman and her curves,” the star of “Keeping Up With the Kardashians” said as she unveiled the Kim Kardashian West collection for retail chain C&A, which has a strong presence in Brazil.

“In USA we have different opinions, different styles, and this was all me, so I could do whatever I wanted. I just went with everything I felt that I would really wear,” said Kardashian. Kardashian said she had worked hard to create a “simple and sexy” elastic range which can “adapt to any body type.” Continue reading

MARINIERE

JANEIn the 20’s, the Marinière or nautical style originally became popular thanks to Coco Chanel who turned it into a true fashion style shortly after, when she teamed the famous striped top with men’s pants or pants-and-blazer suits. Again in 1956, the fresh, playful and sensuous actress, Brigitte Bardot was wearing a stripped T-shirt on the set of Naughty Girl by Michel Boisrond.

In 1962, we see the same top on the silver screen in Jules and Jim by François Truffaut, as worn by Jeanne Moreau. From its initial popularity to that moment, lots of celebrities had embraced nautical style. Grace Kelly, Audrey Hepburn, Jane Birkin,Edie Sedgwick and Marilyn Monroe.But let’s focus on present time. This timeless trend is much loved also by today’s celebs who interpret it every time according to new trends and to their individual style. Continue reading

ULYANA SERGEENKO

UlyanaSergeenkoThe former model went through studying philosophy, launched its own brand in 2011 and installed her fashion house in Moscow.

She has developed a sophisticated Haute Couture style though quite retro. She probably is the most promising Russian fashion designer. Her origins are her trademark. She draws her inspiration from the russian culture, mixing ancestral traditions and the newest inspirations from Soviet Union, which sweetened her childhood with at the forefront the influence of her grandmother who was recognised for her very occidental glamourous chic style.

She rewrites through his creations, the great Russian history highlighting the outstanding work of the craftpeople of the region as well as the disappearing traditional skills and know-how. Continue reading

FREE PROFIT FOR MISS DIOR

MISSThe creative genius of Christian Dior spans the decades. A by-word for Avant-Garde and new beginnings, Dior today denotes a new take on femininity and a particular definition of elegance, at once simple and sophisticated, and always ahead of its time.

In 1947, Christian Dior begins to rewrite all the rules of elegance and creates a new, sensual figure: The New Look. “Make me a perfume that is the fragrance of love.” With these ambitious terms in mind, he formulated his desire to create the perfume that would add the finishing touch to his designs, a perfume embodying all Dior’s signature hallmarks: Miss Dior. Continue reading

YIYU CHEN

YIYUCHENYiyu Chen was born in 1988 in Taiwan. She holds a Fashion Design BA of Shih-Chien University. She then studied one year in ESMOD PARIS for a Postgraduate Programme Createur Couture, where she learnt Haute Couture tailoring.

In 2012, she enrolled at the ArtEZ Institute of Fashion Masters for Fashion Design. During her study in ArtEZ she did an internship at Iris Van Herpen in Amsterdam. Once she had obtained her Master degree, she was one of the semi-finalists of H&M Fashion Award and one of exhibitors in Modebelofte of the Dutch Design Week 2014.

The concept of my graduation project is about the process how animals take over living space of human beings. Inspired by the documentary “Life After People”, in which it is demonstrated the extinct of human being in an imagined earth. I build up a Continue reading