Videos of countless copulating species covered the already highly decorated walls of McCartney’s show venue at the Opera Garnier. The message was either one of hope for Mother Earth or, “Hey, if we’re headed for extinction, let’s have a mother of a good time now.”

She joined the LVMH stable earlier this year with a role beyond her own brand, as a special adviser to Bernard Arnault and the group’s executive committee on sustainability.

This collection is her brand’s most sustainable ever. Which makes two reasons for her f–king good mood. The first: The lineup looked beautiful, “inspired by all of the fierce women, past, present and future, who aren’t afraid to make the world their own. The free spirits, the wild ones, the artists and the risk takers.”