VUITTON’S SOUL DIED

carcellediedYves Carcelle, the charismatic executive Director who transformed Louis Vuitton from a staid French maker of handbags and travel trunks into one of the world’s most recognizable luxury brands, died on Sunday in Paris. He was 66 year old. The French media reported that Mr. Carcelle learned last year that he had kidney cancer.

Mr. Carcelle, who was promoted to the top post at the Louis Vuitton brand in 1990 and later ran LVMH’s fashion division, was the architect of an aggressive expansion into Asia and other international markets that elevated leather goods emblazoned with Louis Vuitton’s distinctive LV logo into one of fashion’s most coveted status symbols. In 1997, he gave the brand further impetus by recruiting Marc Jacobs to design shoes and ready-to-wear clothing for Louis Vuitton, which also added watches, jewelry and other accessories. Continue reading