Nothing is constant in this world. Everything changes, evolves and transforms each day and everyday. Transformation is everything and everything is transformation. Take a risk and transform, invent, switch looks, play fashion, be badass, make a statement and be sexy.

“I started designing kids clothes when my first child Sophia was born and became a designer. Now looking back into the past, I realize that this was not the beginning. As a child I used to draw models in beautiful dresses in cla “I started designing kids clothes when my first child Sophia was born and became a designer.

Now looking back into the past, I realize that this was not the beginning. As a child I used to draw models in beautiful dresses in classes. Fashion design was always my passion” says Yana Besfamilnaya, the founder and designer. She started with local sewing courses, design courses then graduated Central Saint-Martin’s and NABA Milan fashion courses and ran her first womenswear collection. This was followed with a lot of self-seeking, great amount of hand embroidery, couture design and hard working on searching of the brand identity.

Now the brand has its own unique concept, which started with idea of the transformation of everything, especially fashion transformation.