Women who wear YOEYYOU are not good at compromise, they have a natural sense of fashion, that is mature, independent, with aesthetic confidence. Flooding of fast fashion products can’t meet the exquisite pleasures of life. There is a group of urban women, low-key, with powerful spending power but are prudent. They seek a comfortable experience and style. YOEYYOU advocates “appropriate design”, which provides modern urban women with both classic and fashionable clothes, so that fashion clothes can be well integrated into various scenes of daily life, so as to create a personal style of “combining firmness and softness” for urban women.

Yoeyyou, the founder of YOEYYOU, has more than 10 years of experience in designing high-end womenswear brands and had worked with Maison Martin Margiela’s design team in the early years. His style and design concept are also deeply influenced by him. He is low-key and does not like the attention. He is good at studying the combination of clothing type, fabric and craft. In terms of design, the designer prefers to use fashion expression that is not limited to tradition, and pursue the highest balance point of extreme structuralism and pragmatism.